Canon Press Offer for Christianity Today Nothing More Than Publicity Stunt


By Warren Cole Smith - Posted at MinistryWatch:

Published October 3, 2025

OPINION–The conflict entrepreneurs are at it again.

This time the skirmish is between dissident right activist Megan Basham and one of her favorite targets: Christianity Today magazine.

If, for the past few days, you have been going to work, raising a family, attending church, or doing other things that sane people do, and you’ve therefore missed this tempest in a teapot, here are some basic facts:

Canon Press, the publishing arm of Pastor Douglas Wilson’s ministry, made an unsolicited and unsuccessful offer to buy Christianity Today (CT) for $10 million. CT responded by saying the magazine “is not for sale and has never been for sale.”

That should have been the end of the story. Canon Press’s offer was fundamentally unserious, little more than a publicity stunt. For one thing, CT has more than $10 million in net assets on its balance sheet, has revenue approaching $20 million, and had more than $2.5 million in profit in the most recent fiscal year. It is difficult to value non-profit organizations, but—citing multiples used to value secular publications—one could make a case for CT’s enterprise value exceeding $25 million.

Secondly, Canon Press published its offer on social media the same day it was delivered to CT’s interim president Tom Addington. Again, not the behavior of someone serious about actually acquiring the magazine.

But this non-news offer immediately became kindling for fire starters like Megan Basham. She poured gasoline on this barely viable spark, using it as an excuse to criticize CT, rehashing some of the arguments she made in her 2024 book “Shepherds for Sale.” (Arguments I debunked here.)

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