What Will Amazon Think?



By James Faris - Posted at Gentle Reformation:

Amazon.com, Inc. created one of the most recognizable and meaningful logos ever. The curved arrow points from the “a” to the “z” under the word “amazon.” The smirk it creates reminds you that Amazon can make you happy by delivering everything from “a” to “z.” The cardboard box smiles at you when the delivery man hands you whatever you ordered, and you usually smile back with excitement.

Amazon deserves credit for a brilliantly simple mark. It works to make good on its promise. Indeed, I benefit regularly from its services.

We should receive the good things of this life with joy. As Christians, we should remember with every Amazon package that lands at our doorstep that Jesus is the Alpha and the Omega (the first and last letters in the Greek alphabet). He is the first and the last, the beginning and the end. He alone can make all things new. He alone can make us smile for eternity.

Our trouble begins when we look to any earthly provider for our ultimate happiness. That can become a temptation for us as Amazon consumers. And, the problem can be magnified as such suppliers grow. When we are beholden to someone to supply our happiness, we fall prey to idolatry. Then, the script flips. Rather than asking how our god can make us happy, we find ourselves asking what will make our god happy.


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