But eventually alternative forms of social media sprang up and began to displace blogs as the next big thing. Twitter and Facebook were most prominent, but there were many others besides. Then came the rise of video, first on YouTube and then on Vine and Instagram and TikTok and other “reel” formats. Podcasts arrived on the scene and Substack newsletters. The people had claimed the right to have a voice that was unmediated by the old-media decision-makers and there’s no realistic chance that they will give it back anytime soon.
But while blogs are often regarded as an old and perhaps passé form of social media, I am convinced they still have their place. In fact, I am increasingly convinced they still have their place, even in 2023. And I still encourage aspiring writers to give blogging a chance. Let me offer a few reasons blogging still matters and may even become increasingly (rather than diminishingly) important in the days to come.