Media Motives Matter
"Sound no trumpet," Jesus says, when you give (Matthew 6:2). It is quite an illustration Jesus offers. Here is a person who gives, but before they do so they blow a horn. That will gather some attention! They desire to be seen. They want to be thought well of. They long to be honored.
We don't sound trumpets (that seems a little over the top) but we have other means in our day of being recognized--especially on social media. Many master what has been called the humble brag: "I am so thankful for so and so's thankfulness for me." We are so humbled that we retweet their thankfulness! Virtue-signaling may be the greatest temptation. Of this we have we have made an art-form. It seems the louder and more recognizable, the better. Beware, Jesus warns us, be careful that you aren't doing the right thing for the wrong reason.