He Gets Us

 By Al Baker - Posted at Forget None of His Benefits:

“Therefore, we are ambassadors for Christ, as though God were making an appeal through us; we beg you on behalf of Christ, be reconciled to God.” – 2 Corinthians 5:20

Most us have seen or heard about the “He Gets Us” ad campaign which began with television ads a few weeks ago during the telecasts of NFL football games, and then perhaps you saw the two ads which ran during the Super Bowl on February 12. The first was a thirty second ad costing $7 million with emotionally evoking images of children and their kindness to each other and animals, ending with the words of Jesus, “Be childlike.” The second ad was one minute long, showing disturbing images of anger and hostility between people with Jesus’ words “Love your enemies”, ending with “Jesus loved the people we hate.” The branding firm producing these ads say they will spend $1 billion over the next three years in this ad campaign.

What shall we say about this effort to reach people for Jesus? First of all, I find the ads very well produced and they certainly grab my attention. They do a good job of “scratching where people itch.” I found at least fourteen ads on <hegetsus.com> They say they are trying to reach people who are spiritually open but skeptical of Christianity. If you go to the <hegetsus.com> website you will find a tab directing you to various Bible reading plans. This is good. I like that. Getting people to read the Bible can be a powerful tool God may use in drawing people to faith in Jesus. The Gideon’s International, a ministry I love and admire, distributes Bibles worldwide in hopes that people who are searching will read and be saved. Furthermore, I have found that leading people in evangelistic Bible studies often is a catalyst to true conversion.

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